What Happens When a Branding Photographer Invests in Her Own Business: A VIP Day with Vivian Gasperotto
I had a VIP Day with a fellow Branding Photographer on The Sunshine Coast and it filled my cup all the way up. At the end of the session she shared something with me that made me tear up…🥹
She Found Me on Instagram. The One I'm Not Even On.
12 days offline. No posts, no stories, no scrolling. And somehow, a doula in Melbourne found me on Instagram, loved what she saw, and booked in — proposal signed, invoice paid, onboarding done — all within 24 hours. Here's what it taught me about systems, Instagram, and why the experience matters just as much as the photos.
You don't have a motivation problem. You have an isolation problem.
It's not laziness and it's not a lack of discipline. If your business feels stuck, the real problem might be simpler and more fixable than you think.
Is a VIP Day actually worth it? Let's be honest.
From cost to outcomes to what actually happens on the day, every real objection about booking a VIP Day with Branding by Sophie, answered properly.
Your website's built-in email tool isn't enough. Here's the honest truth.
A reader emailed me last week asking whether Flodesk was actually worth it if she was already on Wix. Such a good question… and I know she's absolutely not alone in thinking it. I answered her personally, and then realised the whole conversation needed to be a blog post.
Everything I’m doing to take 21 days off Instagram and still successfully run my business (🫰)
Everything I’m doing to successfully (🫰) take 21 days off of Instagram whilst still running my business
So you’re addicted to social media?
I’m addicted to Instagram and I am fairly sure I’m not alone in that. But, why the heck did it take me a year to do something about it? Here’s what a week off Instagram did and how I am moving forward in 2026.
So you’re going to DIY your website to save money? Please read this first.
If you’re thinking about doing a DIY website, I take my hat off to you. But first, can we please chat about a few important things?
Is Email Marketing a Scam?
I’m sure I am not the only one that has hated on email marketing as a strategy, but believe it or not, things may have changed DRAMATICALLY.