You're brilliant at what you do. Your brand just hasn’t caught up yet.

WORK TOGETHER

Website design, photography, email marketing and strategy, available separately or built as an ecosystem. Most clients start with one thing and come back for more. There's no pressure to do it all at once. Just a clear next step, and someone who knows what they're doing.

✦ How most clients work with Branding by Sophie
01 Get clarity first Understand what's holding you back from success Before anything gets built, you need honest eyes on what's actually going on. This is where most clients start.
Strategy Session In Person VIP Day 6 Week Mentorship for Photographers
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02 Build the foundation Website Design and Brand Identity Your online home, built with strategy. Clear messaging, intentional structure, and design that actually converts the right clients.
Website in 2 Days Website Refresh and Full Custom Builds Branding available on request
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03 Embody your brand Personal Branding Photography that feels like you Imagery that captures who you really are and gives you the confidence to show up online and post more consistenly.
2 Hour Brand Shoot Full Day Immersion Event Photography available on request
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04 Nurture and Convert your clients Email funnels that turn followers into clients Your audience is warm. Now build the system that moves people from interest to booking — automatically, inside Flodesk.
Flodesk Masterclass Flodesk Strategy Session Email Set Up, Lead Gen and Funnel Builds
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THE FOUR PILLARS

THE FOUR PILLARS ✦

✦ Our Services

What we actually do

This isn't just about receiving a service. It's about building a whole ecosystem. Click into each one to see exactly what's included and whether it's what you need right now.
01 ✦ Strategy & Intensives Get clear on what's actually holding you back You're not short on ideas. You're short on direction. A Strategy Session is one of the best ways to start working together — and where most clients begin.
Strategy Session VIP Day 6 Week Intensive
Honest feedback. Actual direction. No fluff. You keep circling the same decisions. The same to-do list. The same feeling of being just behind. These sessions cut through that — and give you a clear picture of what's working, what's not, and what to do first. Whether it's a focused hour together or a full day of hands-on work, this is where clarity actually happens. Explore strategy →
Strategy Session Download rates — online or in person (VIC + SE QLD)
Cut through the noise and get moving on what actually matters. One of the best starting points for working together.
VIP Day Download rates — Melbourne + select Brisbane/Sunny Coast dates
A full day of hands-on support and real work done. Aligned decisions, refined direction, momentum back.
6 Week Intensive ✦ For Photographers Investment on application — Next intake 01.07.2026 · 3 spots
For photographers ready to build a business that actually supports them. Offers, client journey, systems, marketing — all of it.
02 ✦ Website Design A Squarespace site that converts — not just looks good Clear messaging, intentional structure, design that makes the right person think "yes, this is exactly who I've been looking for." All built on Squarespace.
Website Audit Website Refresh Full Build 2 Day Website
Your website is quietly costing you clients. Every time you send someone to your site, you're hoping they don't judge you by it. That ends here. Sophie builds Squarespace websites with strategy at the core — so the right people land, stay, and enquire. Every project includes positioning, messaging, structure and design. SEO included as standard. Explore website design →
Website Audit $325 + GST
Sharp, strategic, immediately actionable. Delivered as a Loom video with annotations and an actionable PDF.
Website in 2 Days ✦ Fast track $2,500 + GST. Limited spots.
A strategic 3-page Squarespace website done in two focused days. Sharp, intentional, built to convert.
Website Refresh Download rates for investment
For existing sites that don't match where you're at. Messaging refined, structure improved, design elevated.
Full Website Build Download rates for investment
Built from the ground up. Positioning, messaging, structure, design — all considered, all intentional.
03 ✦ Brand Photography Imagery that feels like you — before someone reads a single word If your photos are from another era of your business — or you're hiding behind a logo — your imagery is doing real damage. These shoots are grounded, collaborative, and tailored to your brand personality.
2hr Brand Shoot Full Day Immersion Event Photography
Your ideal client can't connect with someone they can't see. Every shoot begins with a guided meditation to drop you into your body — so what comes through on camera is actually you. Before the day, there's a pre-shoot planning session to connect in, get clear on direction, and make sure everything feels aligned with your brand.

Available primarily in Melbourne, with Winter dates in Brisbane and the Sunshine Coast. Australia-wide on request.
Explore photography →
2 Hour Brand Shoot Download rates for investment
One location, clear direction, imagery that feels natural and elevated. Perfect when you need strong content without a full-day commitment.
Full Day Brand Immersion Download rates for investment
Multiple locations, outfit changes, space to explore different facets of your work and personality.
Event Photography On request — minimum 2 hours
Available on request depending on scope. Get in touch to discuss what you have in mind.
04 ✦ Emails & Funnels Turn your audience into actual clients — not just followers You've done the hard work of getting people's attention. This is where that attention becomes enquiries. Built inside Flodesk, set up properly, with strategy behind every step.
Flodesk Masterclass Strategy Session Email Set Up Funnel Build
The gap between "interested" and "enquiring" is where most businesses quietly lose revenue. Your email list should be doing something while you're not. A properly built funnel inside Flodesk guides people from curious to committed — automatically. Not sure where to start? The $47 Flodesk Masterclass or a Flodesk Strategy Session will give you the clarity and roadmap to build it properly. Explore emails & funnels →
Flodesk Masterclass $47 — self-paced
The perfect starting point before investing in done-for-you support.
Flodesk Strategy Session $450 + GST.
Walk away with a clear 60-day email marketing roadmap. Know exactly what to build and when.
Email Set Up + Foundations Download rates for investment
Lead magnet integration, welcome sequence, core email structure. The proper backend setup done right.
Conversion Funnel Build Download rates for investment
For when you have an audience but it's not converting. Funnel strategy, email sequences, built inside Flodesk.

BEEN BURNT BEFORE?

You've invested in your business before, but it didn't go the way it should have.

Maybe they delivered something that looked nothing like you. Maybe the communication dropped off halfway through and you were left chasing updates. Maybe it took three times longer than promised, or you got something visually pretty with no strategy behind it and you're still not seeing results.

That experience is more common than it should be. And it makes complete sense that you'd be cautious now.

Here's what's different here:

Strategy comes first. Every project whether it’s photography, website or emails, starts with understanding your business, your positioning, and what you're actually trying to achieve. Pretty for pretty's sake isn't the goal.

Communication is non-negotiable. You'll know what's happening and when. No disappearing acts, no chasing for updates, no wondering where your project is at.

It's collaborative and led. You're involved enough to feel excited, not so involved that it becomes another job. Sophie leads the process so you can actually trust it.

Deadlines are real. Fast turnarounds aren't a bonus here, they're built in. Most projects move far quicker than clients expect —. and that's intentional.

SIGNATURE OFFER

WEBSITE IN 2 DAYS

SIGNATURE OFFER ✦ WEBSITE IN 2 DAYS ✦

Signature Offer — Back by Popular Demand

Website in
2 Days

A complete, strategic Squarespace website — built across two focused days, not two months. No drawn-out timelines, no endless back and forth. You come prepared. I build something you're genuinely proud to send people to.

Investment $2,500 + GST ✦ 3 spots per month

Once you book
You receive the prep kit
Your client prep kit lands in your inbox straight after booking. Copy templates, brand asset checklist, and everything you need — all due back 48 hours before your build date.
Across 2 days
I build
Your 3-page Squarespace site comes to life — Home, About, and Services. Strategy, structure, and design working together. You're available for real-time feedback as we go.
Day two close
You launch
A 30-minute handover call, 7 days of email support, and a website that's live and doing its job. You walk away with something to be proud of.
3 pages — Home, About & Services
Client prep kit on booking
Squarespace design & build
30-minute handover call
Copy templates — you fill, I build
7 days post-launch email support
Mobile optimisation
Basic SEO setup

Case study — Flow in Cycle

From embarrassed to send people there — to Google sending clients ready to pay to her.

"It would have taken me months to do what Sophie did in two days. Sophie added SEO and I just had my first client who found me through Google and paid in full upfront. This works."

Annie — Founder of Flow in Cycle
2 days From briefing to a fully built, live website
Google First new client found her through organic search
Paid in full Upfront. Before they'd even spoken on a call.
Want to see more websites like Annie's? View the website portfolio →
Got questions

Everything you were
thinking but didn't ask.

  • This is genuinely the most common starting point — and it's exactly why most people don't start at all. When everything feels urgent, nothing gets prioritised, and the whole thing gets pushed to "later."

    Here's the practical answer: most people begin with a Strategy Session. It might be a general brand and business session, or something focused specifically on your Flodesk and email setup. Either way, you'll leave with a clear picture of what matters most and what to do in what order — so you stop circling and start moving.

    If you already know what you need, a free 15-minute connection call is the easiest first step.
  • More than you might think — but not in a way that overwhelms you.

    For website projects, Sophie provides copy templates built specifically for your pages so you're never staring at a blank doc. You'll have multiple rounds of review built in, done inside your dedicated comms channel — or live if you'd rather talk through it in real time.

    Sophie leads the whole process. You show up when it counts. Most clients are genuinely surprised by how straightforward it feels.
  • This comes up more than it should — and it makes complete sense that you'd be cautious.

    What usually goes wrong: no strategy behind the visuals, an end result that didn't feel like you, missed deadlines, or communication that dropped off completely. Every single one of those things is built out of Sophie's process.

    Every project starts with understanding your business properly — not jumping straight into design. You'll know what's happening throughout. There are no disappearing acts. And the proof is in the portfolio and the words of clients who were exactly where you are.
  • Faster than you'd expect — and always discussed clearly before anything starts.

    Websites move from one week upwards, with most builds completing within two weeks. Projects that include additional components like email marketing and funnel builds extend to accommodate that work properly.

    Photography includes a two-week handover period from shoot day to gallery delivery.

    You'll always know exactly what to expect before anything begins.
  • If your current platform is frustrating, inflexible, or feels like it needs a developer every time something changes — that's actually the sign it's time to move.

    Squarespace is built for business owners, not developers. Once it's set up properly, you'll have the autonomy to make updates yourself — swap images, edit copy, add new pages — without calling anyone. Sophie handles the full migration, so you don't have to.
  • No. Proper handovers are built into every single project.

    You won't be handed the keys and wished good luck. By the end of working together, you'll know how to run your website, manage your Flodesk, update your email sequences — confidently and independently. The goal is for you to feel capable and in control of your own brand, not reliant on someone else to make basic changes.
  • Yes — available on request. You won't see branding collateral or workshops listed in the services menu, but it's absolutely something Sophie offers.

    Get in touch directly and she'll put together the right approach for your business.
  • Yes. Payment plans are available for any project over $800. Discuss this when you enquire and a structure that works for both of you will be sorted before anything starts.
  • Absolutely. Sophie offers retainers across all of her services — website maintenance, photography, email marketing, and strategy support.

    If you want consistent, ongoing support rather than one-off projects, get in touch and let's figure out what that looks like for your business.
  • Melbourne-based, but the work travels. Sophie has worked with clients across Australia and internationally on website and branding projects.

    Photography is available in person across VIC and SE QLD, and AUS-wide on request. Strategy sessions, websites, and email work are all done remotely — so location is almost never a barrier.

Contact Sophie

I would love to connect with you and learn more about your business and how I can best support you. Tap the button below to enquire and I will be in touch within the next 48 business hours. If you have a quick question or want to jump into my emails, you can reach me at hello@sophiespencer.com.au.