WEBSITE DESIGN
Stop letting a website that doesn't reflect you cost you clients you should already have.
Built on Squarespace. Designed with strategy. This isn't a template with your photos dropped in, it's a considered, intentional online home that positions you clearly and moves the right people to enquire.
LET’S BE REAL FOR A SECOND.
Most websites are built backwards. Someone picks a pretty template, drops in some photos, writes a few paragraphs about themselves — and wonders why no one's enquiring.
The truth is, your website isn't just a digital brochure. It's doing a job. It's either building trust or eroding it. It's either moving people toward a decision or sending them back to Google to find someone else.
The difference is strategy. And that's where this starts.
Sound familiar?
✦ You've had your website for a while but it doesn't feel like you anymore. Your business has evolved and your site hasn't kept up, not to mention your events still listed from 3 months ago.
✦ You get some traffic, but enquiries are inconsistent. Something in the journey isn't converting but you don’t know where and have no idea how to track it.
✦ You DIY'd it and it shows: you're embarrassed to send people there so you make up excuses whenever you do…’Oh it’s just under construction…’
✦ You paid someone to build it and it still didn't come out right. Too generic. No strategy. It just looks pretty.
✦ You spend more time apologising for your website than letting it do the work.
If you nodded at any of those, then you're in the right place.
2 Days
A complete 3-page Squarespace website — Home, About and Services — built across two focused days. You come prepared with your content and brand assets. I build something you're genuinely proud to send people to. No drawn-out timelines, no endless back and forth. Just a website that works.
Your site exists — it just needs to catch up with you. Your offers have changed, your positioning is sharper, but your website is still showing the version of you from two years ago. We refine the messaging, rebuild the structure, and elevate the design so it actually does its job.
Built from the ground up — strategically and visually. Positioning, messaging, structure, and design all considered and intentional. For when you're ready for a website that positions you as the obvious choice and grows with your business.
SUCCESS STORIES
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SUCCESS STORIES ✦
Website in 2 Days — Case study — Flow in Cycle
From embarrassed to send people there — to Google sending clients to her.
"It would have taken me months to do what Sophie did in two days. Sophie added SEO and I just had my first client who found me through Google and paid in full upfront. This works."
Annie — Founder of Flow in CycleQuestions worth asking
before you enquire. ✦
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No — and this is one of the things that surprises people most. Sophie provides copy templates built specifically for your website pages, so you're never staring at a blank document wondering what to write. The templates guide you through exactly what's needed for each section, in a way that's structured and manageable.
Sophie does offer copywriting support in addition, so if this is something that you're interested in, please make sure you let her know. -
Yes — and this is a non-negotiable part of how Sophie builds. Every project includes a full handover so you know exactly how to run your own website after it's live. Swap images, update copy, add new pages — without needing to call anyone or pay for every small change.
Squarespace is built for business owners, not developers. Once it's set up properly, it's genuinely easy to maintain yourself. -
That's actually the perfect starting point for a Website Refresh. Sophie will work with what's already there — refining the messaging, restructuring what isn't working, and elevating the design so it finally matches where your business actually is.
You don't always need to start from scratch. Sometimes a focused, strategic refresh does more than a full rebuild — and gets there faster too. -
Squarespace is the only platform Sophie builds on — and there's a reason for that. It's genuinely the best platform for service-based business owners who want a beautiful, strategic site they can actually manage themselves after handover.
Sophie handles the full migration from whatever you're currently on, so you don't need to figure out the technical side. If your current platform is frustrating, inflexible, or impossible to update without help — moving to Squarespace is usually the right call. -
Faster than you'd expect. Most builds are completed within one to two weeks — and for those who need it sooner, Sophie offers a 2-day website service for focused, fast-turnaround builds.
If you've got a launch coming up, a deadline to hit, or you've just been putting this off long enough — the 2-day option is worth asking about. Timelines are always confirmed upfront so you know exactly what to expect. -
Yes. SEO is included in every website build — it's not an add-on or an afterthought. Page titles, meta descriptions, image alt text, and site structure are all set up properly so Google can actually find you.
Annie's first client after her new website launched found her through a Google search and paid in full upfront. That's what happens when a website is built with both strategy and SEO in mind from the start. -
This varies depending on the scope of your project — which is why Sophie works from a personalised quote rather than fixed packages. Every business is different, and the number of pages your site needs depends on your offers, your client journey, and your goals.
Download the rates guide for an overview of what's available, or get in touch and Sophie will put together a quote based on exactly what you need. -
Less than you think — and Sophie's process is designed to guide you through it. Once you're booked in, you'll receive copy templates, a content guide, and clear instructions on what's needed and when.
The things that help the most: knowing your offers clearly, having some brand imagery available (even if it's not perfect yet), and being reasonably responsive during the review stages. Everything else Sophie will take care of. -
It's worth getting sorted before your build if you can — professional imagery makes a significant difference to how your website lands. The good news is that Sophie also offers personal branding photography, so it's possible to combine a shoot and a website build into one cohesive project.
If you're not quite there yet, Sophie can work with what you have and build a site that's ready to be updated with new imagery when you're ready. -
Yes — Squarespace supports both ecommerce and scheduling integrations natively, and third-party booking tools like Acuity and Calendly integrate seamlessly. If you need a shop, a booking page, or a lead capture system, this is all something that can be discussed and scoped as part of your project.
Mention it when you enquire and it'll be factored into your quote. -
Yes. Website and branding projects are done entirely remotely, so location is no barrier at all. Sophie has worked with clients across Australia and internationally — if you're based outside Australia and you've found your way here, you're more than welcome to reach out.
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Yes. Payment plans are available for any project over $800. Discuss this when you enquire and a structure that works for both of you will be sorted before anything starts.
ENQUIRE WITH SOPHIE
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ENQUIRE WITH SOPHIE ✦
Your website should be working as hard as you are.
