Is Email Marketing a Scam?
Let's be real, I used to hate email marketing.
It felt like it was just spam + I avoided it for years and told myself Instagram was “enough.” Plus the idea of growing an email list felt like a forever task. Like what's the point if you don't have a huge audience? Spoiler: it wasn’t + there is a HUGE POINT.
There's two things that changed how I saw email marketing.
1. I invested in FloDesk aka the best friggen platform for email marketing + started to go to town on the features. Because if I was paying a lot more than my old platform, I wanted to get the most out of it (and boy did I).
2. I began doing my own weekly audits. I'd sit down every Monday and would look at what was actually working in my business not what I hoped was working and it highlighted just how much my emails WERE working.
Because when email is intentional and strategic? When it’s thoughtful, well-designed, and connected to your website? It becomes your new marketing bestie. The analytics alone blew my mind. I could see who was reading, who was clicking, what people cared about. You best bet that if you've clicked on a button before on my emails, that you've gone into a curiosity segment. Popping the secrets, but hey, it bloody works. Why? Because then I know who is actually a warm lead + may just need a little extra love to get them the support they need.
These are some of my audience segments set up. These will automatically update whenever someone clicks on a button in the my emails regarding one of these offers. It helps because then I can go into these segments and unpack more of the data + analytics relating to each person.
Emails is now my favourite place to show up. I definitely didn’t think I would say that. It supports my offers quietly in the background. It holds my audience even when social media feels loud or chaotic. It is the steady space where I actually know who is curious and be able to nurture them without dropping in cold to their DM’s on Instagram.
And sure, I still receive emails from certain brands and businesses that have that ‘spammy’ feel, but it doesn’t have to be your approach. You can make it as authentic, imperfect and personable as you wish. And I think that is the cool part. You’re not fighting with the algorithms. You get to just do you.
I know for me, that feels like a breath of fresh air.
Whilst it’s true that I still have a strategy for my email marketing, it’s not as rigid or complex as one may think and it’s definitely going to become even MORE personable in the coming weeks to months.
And that’s partly because I am using other platforms like this one, to make sure I keep everything clear, streamlined and spacious.
In return, my emails will go back to being more human-centred with a whole lot of storytelling. And where I talk to business more, there will be relevant blogs linked to the emails so I’m not over compensating and putting way too much content in the one place.
I’d love to know, are you leaning into more email marketing in 2026? Where do you stand? How does it land in your business?