Where you get clarity, direction and action that is strategic and ready to be implemented
AUDITS, STRATEGY AND INTENSIVES
For when you're stuck in your head, spinning on decisions, or know exactly what needs to happen but haven't been able to make it happen alone. This is where we cut through the noise and actually move things forward.
Most people don’t have a ‘doing’ problem. They have a clarity problem.
They know they need to show up better online, but they keep pushing their dedicated content day aside, month after month. They know their website isn't working, but they have no idea where to start or how to change anything. They know they should be doing something with emails, but they can’t for the life of them think of something to send. They know their offers could be stronger, their positioning sharper, their systems less chaotic but every time they create a hook, they talk themselves out of it for not being ‘good enough’.
And they just can't figure out what to do first. They keep starting things without finishing them. Or they're so deep inside their own business that they can't see it clearly anymore.
That's exactly what this work is for.
You don't need more information. You need someone to look at what you have and tell you the truth.
✦ You've been thinking about the same business problem for months and you're no closer to solving it. No matter how many times you talk it through with your partner, you keep circling back to the same place.
✦ You've invested in courses, done the reading, followed all the right people and you're still not moving the needle.
✦ You have a massive to-do list and no idea how to prioritise it, let alone, no idea how to do all the tech and marketing things.
✦ You know your website/Instagram/email isn't optimised and working to it’s best capacity, but you don't know why or what to do about it.
✦ You're at a turning point, a new offer, a new direction, a new version of your business and you need help thinking it through properly.
You need a real conversation with someone who can see your business clearly and help you move the needle.
AUDITS
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STRATEGY
✦
INTENSIVES
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AUDITS ✦ STRATEGY ✦ INTENSIVES ✦
The 6 Week
Intensive
You're good behind the lens. The business side just hasn't caught up yet.
Six weeks of real-time, personalised support that touches every part of how your business runs. Not a course. Not templates. Actual work, done together — from offers and pricing to systems, positioning, and marketing.
“I came to Sophie with a massive to-do list and she simply took the reins, we got through the whole thing in 6 hours”...
"What I most enjoyed was ticking off things that had been sitting there for far too long, all while feeling supported and empowered. Sophie is so knowledgeable across so many different areas, making her the ultimate hype girl, business mentor, and friend all in one — and that is just so rare."
— Zoe, Glow Girls Community
This isn’t advice from someone who hasn’t been in your shoes.
Sophie is a photographer, website designer and brand strategist, all in one. The strategy isn't theoretical. It comes from building brands, shooting clients, designing websites, and working inside businesses every single day.
Plus, with a background across a wide variety of industries, including boudoir and embodiment group photoshoots, holding women’s retreats, hospitality, portraiture and the travel industry, Sophie is well versed with real life experience. Sophie also has a degree in Photography, majoring in Photojournalism and Social Documentary, graduating from Griffith University in 2016.
When she looks at your business, she can see the whole picture — the visual, the strategic, and the operational. That's rare. And it's what makes the strategy actually land.
✦ Communication is clear and consistent throughout.
✦ Feedback is honest — not softened to the point of uselessness.
✦ You'll leave every engagement with something concrete to act on.
✦ If ongoing support makes sense after your initial project, retainers are available across all services.
The questions worth asking
before you book. ✦
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A Strategy Session is a focused conversation — we get clear on direction, identify what needs to shift, and you walk away with a plan to implement yourself. It's perfect for when you need clarity and honest feedback without committing to a full day.
A VIP Day is where the work actually gets done. It includes strategy and an audit as part of the day — but we don't just map things out, we execute them together. By the end of the day, things that have been sitting on your list are finished. If you need momentum and output, the VIP Day is the obvious choice — you get the strategy and the doing in one.
Not sure which one is right for you? Book a free 15-minute call and it'll become clear quickly. -
Not knowing exactly what you need is actually the most common starting point — and it's precisely what both the Strategy Session and the VIP Day are designed for.
Every session starts with Sophie asking the right questions to quickly identify where the real bottlenecks are. You don't need to come in with a perfectly formed agenda. You just need to show up honestly and be willing to do the work. Sophie will do the diagnosing — you'll do the deciding.
If you're feeling overwhelmed and can't see the wood for the trees, that's exactly the right moment to book. -
Your audit is delivered within 3–5 business days of booking. It comes as a Loom video walkthrough with annotations — so you can see exactly what Sophie is looking at and why — plus an actionable PDF you can refer back to as you implement.
No sitting on a call while someone talks through slides. You get something you can pause, rewatch, and work from at your own pace. -
Not much — your website needs to be live and accessible. After booking you'll receive a short intake form asking a few questions about your business, your ideal client, and what you're hoping to get out of the audit.
The more context you give, the sharper the feedback. If you know there's a specific page or section you want focused on, mention it there. Sophie will cover the full site either way. -
Yes — and this is one of the things that makes a VIP Day so valuable. The day is yours. If you need website pages updated, a sales page built, your Flodesk sequences restructured, your offers rewritten, or your systems sorted — that's exactly what we can spend the day doing.
VIP Days are the most efficient way to get a significant amount of work done in a short space of time. You bring the to-do list. Sophie brings the strategy, the execution, and the expertise to get it done properly — in a day. -
VIP Days are in person only. Sophie is primarily based in Melbourne, so most VIP Days take place there. However, there are a select number of dates available in Brisbane and the Sunshine Coast in June and July 2026 for those in SE QLD.
If you're interstate or not sure whether there's a date near you, get in touch directly and Sophie will let you know what's available. -
Typically 6 hours with breaks. It's a full, productive day — not a marathon. The structure is built around keeping energy and focus high so the work that gets done is actually good work, not rushed decisions at the end of an exhausting day.
You'll finish the day with things completed, a clear head, and a strong sense of what comes next. -
Absolutely — and this is actually one of the most common ways people start working with Sophie. A Strategy Session gives you clarity on exactly what you need before investing in a full website build, a photography package, or a Flodesk ecosystem.
It's a low-risk, high-value starting point. You walk away knowing what to prioritise, in what order, and why — so when you do invest in the bigger work, you're doing it with full confidence rather than hoping it lands. -
Day to day, support runs through a dedicated WhatsApp channel — voice notes and messages so nothing gets lost in your inbox and you always have somewhere to go when something comes up. It's designed to feel like having someone genuinely in your corner, not waiting for the next scheduled call to ask a question.
On top of that, there are scheduled calls throughout the six weeks for deeper strategy work, reviews, and check-ins. The combination of always-on WhatsApp support and structured calls is what makes this container different from a course or a once-a-week coaching program. -
It's designed specifically for photographers who are good at their craft but whose business hasn't caught up yet. If you're cobbling things together, inconsistent with your marketing, unclear on your positioning, or just exhausted by how much is sitting undone — this is for you.
That said, if you're a creative or service-based business owner who isn't a photographer but feels pulled to this — get in touch. The framework translates and the results speak for themselves.
This is not for someone who wants to observe. It's for someone who's ready to do the work. -
The June BETA spot is for one photographer who wants to be part of building something from the very beginning. You'll receive the full six-week experience at a founding investment — in exchange for honest feedback throughout and a testimonial at the end.
This is the lowest this will ever be priced. The July intake opens at the full investment. If the BETA spot speaks to you, don't sit on it — there is genuinely only one. -
Yes. Payment plans are available for any project over $800. Discuss this when you enquire and a structure that works for both of you will be sorted before anything is confirmed.
You’ve been thinking about it long enough.
The strategy session alone has changed the direction of more businesses than Sophie can count. It's one of the best starting points there is and you'll leave with actual clarity on what to do next. And if you’re down for actionable support, we’re about to destroy your to-do list.
