EMAILS, FUNNELS + CAMPAIGNS
You don't have to be on Instagram every day to make sales.
Email marketing is the one thing that works while you sleep, sells while you rest, and grows an audience you actually own. No algorithm. No platform risk. Just a direct line to the people who want to hear from you — built inside Flodesk.
INSTAGRAM ISN’T GOING ANYWHERE. BUT YOUR RELIANCE SHOULD.
Right now, your entire audience lives on a platform you don't own. One algorithm change, one account flag, one outage and your ability to reach the people who follow you disappears overnight.
Email is different. Your list is yours. Every subscriber chose to be there. And when you have the right sequences running in the background, you can make sales without posting, without stories, without showing up on camera every single day.
That's not a passive income fantasy. That's what a properly built email system actually does.
The problem isn't that email doesn't work. It's that most people either haven't started, gave up when it got complicated, or set something up years ago that's been sitting untouched ever since.
Where are you right now?
✦ You've been meaning to start your email list for months, maybe years and something always gets in the way. Pssst. I know it’s because you think it’ll take too long to grow so you aim for the quick dopamine hit you get from Instagram instead.
✦ You have a list, but there's no strategy behind it. People sign up and then... nothing happens. They forget about you and you forget about them.
✦ You tried email before but it felt overwhelming, time-consuming, and like one more thing on an already impossible list.
✦ You're showing up on Instagram every day and it's exhausting and you know there has to be a more sustainable way to market your business.
✦ You want to be able to take time off social media without your business going awol.
If any of those landed, you're exactly who this is for.
EMAIL + FUNNEL SERVICES
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EMAIL + FUNNEL SERVICES ✦
Learn Flodesk properly. At your own pace.
The self-paced option — for those who want to understand the platform themselves before investing in done-for-you support.
A complete walkthrough of Flodesk from the ground up. How it works, how to set it up, and how to use it to actually build your email marketing — without hiring anyone or watching twelve confusing YouTube tutorials.
This is for you if you're a DIY-er who just needs someone to show you how it's done properly.
- Full Flodesk platform walkthrough
- How to set up your account properly from day one
- Building your first sequence step by step
- Growing your list with lead magnets
- Self-paced — work through it in your own time
Know exactly what to build — and when.
A 60-day email marketing roadmap built around your business, your audience, and where you actually want to go.
You'll leave knowing what sequences to build, what to prioritise, how to grow your list, and what to do first — so you stop staring at a blank Flodesk account and actually start moving.
This is for you if you want clarity before done-for-you support — or if you're confident doing the work and just need the map.
- A clear 60-day email marketing roadmap
- Sequences prioritised in the right order
- A list growth strategy that actually makes sense
- Clarity on what to build first — and why
- No more staring at Flodesk wondering where to start
"Working with Sophie was a complete game changer for the launch of my website and new offer. What started as a very scrambled collection of ideas, automations, waitlists, lead magnets, email sequences, checkout flows, and website updates quickly became a calm, mapped-out Flodesk ecosystem with a clear strategy behind it.
What I appreciated most was that the support didn't stop at kickoff. As we moved through the build, Sophie kept refining, iterating, and offering strategic guidance the entire way — constantly thinking about the customer journey, launch flow, user experience, and how all the moving pieces connected together.
Sophie's combination of technical skill and strategic thinking meant I wasn't just getting things "set up" — I was building a much stronger business and launch system overall. I genuinely felt supported through the entire process, and the final product ended up far better than what I could have created on my own.
If you're looking for someone who understands both the technical side of Flodesk and the strategy behind creating a seamless customer journey, Sophie is incredible."
THIS ISN’T JUST AN E-LIST. IT’S STRATEGY WITH EXECUTION.
✦ Everything is built inside Flodesk — the most intuitive, beautifully designed email platform available. You'll actually want to use it.
✦ Strategy comes before anything is built. Before a single sequence is written, we get clear on who you're talking to, what they need to feel, and what needs to happen for them to move toward booking.
✦ At handover, you'll know how to run your Flodesk yourself — manage your lists, update sequences, check your analytics — without needing to call anyone.
✦ Copy is available as an add-on. If writing the emails feels like the hard part, that's something we can discuss when you enquire.
✦ If your project includes a website, your Flodesk integrates seamlessly across your Squarespace site — opt-ins, lead magnets, and automations all connected and working together.
The questions worth asking
before you start. ✦
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Because Instagram can disappear overnight. Your account can be hacked, banned, or shadowbanned — and your entire audience goes with it. That's not a scare tactic, it happens to real businesses every single day.
Your email list is different. Every subscriber chose to be there. No algorithm decides whether they see your content. No platform can take that away from you.
Email is also the highest converting marketing channel available — significantly higher than social media when it's set up with intention. And perhaps most importantly: a properly built email system lets you make sales without posting, without stories, without showing up on camera every single day. That's the kind of marketing autonomy most people are actually chasing. -
No — and starting from zero is actually one of the best times to get this right. Building your list on a solid foundation from day one means you don't have to undo bad habits later.
The Email Set Up + Foundations package is designed exactly for this — getting the backend built properly so that when people do start joining your list, they're moving through a journey that was designed for them. No cobbled-together sequences, no dead ends. -
Yes — and this is one of the most important things to understand about email. A small, engaged list consistently outperforms a large, disengaged one. 200 people who genuinely want to hear from you will convert better than 10,000 who vaguely remember signing up years ago.
The goal isn't a big list. The goal is the right list — people who are already interested in what you do, moving through a journey that guides them toward working with you. That works at any size. -
Flodesk — and it's the only platform Sophie builds on. Not because it's the only option, but because it's genuinely the best fit for service-based business owners who want beautiful emails, powerful automations, and a backend they can actually manage themselves.
Most email platforms feel like they were designed for developers. Flodesk feels like it was designed for creative business owners. The interface is intuitive, the emails look stunning, and after handover you'll be able to run it yourself without needing to call anyone.
If you're currently on Mailchimp, Klaviyo, or another platform and it's been frustrating — migrating to Flodesk is almost always the right move. Sophie handles the full migration. -
Not at all. Flodesk is one of the most user-friendly email platforms available — it was built for people who aren't developers. If you can use Canva, you can use Flodesk.
And beyond that, every done-for-you project includes a full handover. By the end of working together you'll know how to manage your list, update your sequences, check your analytics, and add new automations — confidently and independently. You won't be left staring at the dashboard wondering what to click. -
It almost certainly didn't work because there was no strategy behind it — not because email doesn't work. Sending the occasional newsletter into the void and hoping for bookings isn't a system. It's a guess.
Email works when there's intention behind every step. The right message, to the right person, at the right moment in their decision. That's what gets built here — not just a pretty template and a send button. -
A cold list isn't a dead list — it just needs the right re-entry point. A re-engagement sequence can bring people back, remind them why they signed up, and give them a reason to stay — before you move them into a proper nurture or sales sequence.
This is something that gets mapped out as part of the strategy before anything is built. If you have a list sitting dormant, mention it when you enquire and it'll be factored into the approach from the start. -
A sequence is a series of emails that go out automatically in a set order — a welcome sequence, for example, sends a series of emails to every new subscriber over a few days.
A funnel is the bigger picture — the entire mapped journey someone takes from discovering you to making a decision to work with you. A funnel usually contains multiple sequences working together: a lead magnet that gets people onto your list, a welcome sequence that warms them up, a nurture sequence that builds trust, and a sales sequence that moves them toward booking.
In short: sequences are the building blocks, funnels are the full system. -
With a lead magnet — something valuable enough that people will happily hand over their email address to get it. A free guide, a checklist, a training, a discount, a resource — something that solves a specific problem for your ideal client.
Lead magnet creation and integration is included in both the Email Set Up + Foundations and Conversion Funnel Build packages. The Flodesk Strategy Session will also map out exactly what kind of lead magnet makes sense for your audience and your offers — so you're not guessing. -
Yes — and this is one of the most powerful things about building on both Squarespace and Flodesk. Your opt-in forms, lead magnets, and email automations connect seamlessly across your website so that someone landing on your site can move into your email sequence without any friction.
If your project includes both a website and email marketing, they're built to work as one ecosystem — not two separate things that happen to exist at the same time. That's exactly what the testimonial above describes. -
It depends on the scope, but here's a general guide.
Email Set Up + Foundations moves quickly once the content is ready — usually within a week or two. A Conversion Funnel Build takes longer because the strategy needs to be mapped properly before anything is written or built — rushing this is how you end up with a funnel that doesn't convert.
Timelines are always discussed and agreed upfront so you know exactly what to expect before anything starts. -
Copy is available as an add-on. The strategy, structure, and build are Sophie's — she'll map the funnel and guide exactly what each email needs to do and say. The actual writing can be collaborative or fully led by Sophie depending on what you need.
Mention it when you enquire and it'll be factored into your quote and timeline. -
Yes. Payment plans are available for any project over $800. Discuss this when you enquire and a structure that works for both of you will be sorted before anything starts.
If you want to understand the platform before investing in anything bigger — start with the Flodesk Masterclass ($47). It's self-paced, comprehensive, and by the end of it Flodesk will make sense in a way it probably hasn't before.
If you want someone to look at your specific business and tell you exactly what to build, in what order, and why — the Flodesk Strategy Session gives you a clear 60-day roadmap so you stop circling and start moving. Most people find that one session gives them more clarity than months of trying to figure it out alone.
Either way, you don't have to have it all figured out before you start. That's what these are for.
Depending on the scope, projects range from a 2-day focused setup for those who need the foundations built fast, all the way through to a 4-week launch build for those with a full ecosystem — sequences, funnels, lead magnets, website integration, and a launch strategy behind all of it.
The right scope for you gets worked out before anything starts — so you're only investing in exactly what you need.
Your list is an asset.
Every day you wait is a day it's not growing.
The easiest place to start is the Flodesk Masterclass — $47, self-paced, and you'll understand the platform properly by the end of it. Or if you want someone to map it all out for you, a Flodesk Strategy Session gives you a 60-day roadmap.
