Questions worth asking
before you enquire. ✦

• Do I need to write all the copy myself?
  No — and this is one of the things that surprises people most. Sophie provides copy templates built specifically for your website pages, so you're never staring at a blank document wondering what to write. The templates guide you through exactly what's needed for each section, in a way that's structured and manageable.
  
  From there, your copy is reviewed and refined as part of the project. You'll have multiple rounds of feedback — done in your dedicated comms channel, or live if you'd prefer to talk through it together.
• Can I make changes myself after it's built?
  Yes — and this is a non-negotiable part of how Sophie builds. Every project includes a full handover so you know exactly how to run your own website after it's live. Swap images, update copy, add new pages — without needing to call anyone or pay for every small change.
  
  Squarespace is built for business owners, not developers. Once it's set up properly, it's genuinely easy to maintain yourself.
• What if I've already got a Squarespace site?
  That's actually the perfect starting point for a Website Refresh. Sophie will work with what's already there — refining the messaging, restructuring what isn't working, and elevating the design so it finally matches where your business actually is.
  
  You don't always need to start from scratch. Sometimes a focused, strategic refresh does more than a full rebuild — and gets there faster too.
• I'm not on Squarespace. Can you still help?
  Squarespace is the only platform Sophie builds on — and there's a reason for that. It's genuinely the best platform for service-based business owners who want a beautiful, strategic site they can actually manage themselves after handover.
  
  Sophie handles the full migration from whatever you're currently on, so you don't need to figure out the technical side. If your current platform is frustrating, inflexible, or impossible to update without help — moving to Squarespace is usually the right call.
• How fast can you turn a website around?
  Faster than you'd expect. Most builds are completed within one to two weeks — and for those who need it sooner, Sophie offers a 2-day website service for focused, fast-turnaround builds.
  
  If you've got a launch coming up, a deadline to hit, or you've just been putting this off long enough — the 2-day option is worth asking about. Timelines are always confirmed upfront so you know exactly what to expect.
• Is SEO included?
  Yes. SEO is included in every website build — it's not an add-on or an afterthought. Page titles, meta descriptions, image alt text, and site structure are all set up properly so Google can actually find you.
  
  Annie's first client after her new website launched found her through a Google search and paid in full upfront. That's what happens when a website is built with both strategy and SEO in mind from the start.
• How many pages are included?
  This varies depending on the scope of your project — which is why Sophie works from a personalised quote rather than fixed packages. Every business is different, and the number of pages your site needs depends on your offers, your client journey, and your goals.
  
  Download the rates guide for an overview of what's available, or get in touch and Sophie will put together a quote based on exactly what you need.
• What do I need to prepare before we start?
  Less than you think — and Sophie's process is designed to guide you through it. Once you're booked in, you'll receive copy templates, a content guide, and clear instructions on what's needed and when.
  
  The things that help the most: knowing your offers clearly, having some brand imagery available (even if it's not perfect yet), and being reasonably responsive during the review stages. Everything else Sophie will take care of.
• What if I don't have professional photos yet?
  It's worth getting sorted before your build if you can — professional imagery makes a significant difference to how your website lands. The good news is that Sophie also offers personal branding photography, so it's possible to combine a shoot and a website build into one cohesive project.
  
  If you're not quite there yet, Sophie can work with what you have and build a site that's ready to be updated with new imagery when you're ready.
• Can I add ecommerce or booking systems?
  Yes — Squarespace supports both ecommerce and scheduling integrations natively, and third-party booking tools like Acuity and Calendly integrate seamlessly. If you need a shop, a booking page, or a lead capture system, this is all something that can be discussed and scoped as part of your project.
  
  Mention it when you enquire and it'll be factored into your quote.
• Do you work with businesses outside Australia?
  Yes. Website and branding projects are done entirely remotely, so location is no barrier at all. Sophie has worked with clients across Australia and internationally — if you're based outside Australia and you've found your way here, you're more than welcome to reach out.
• Do you offer payment plans?
  Yes. Payment plans are available for any project over $800. Discuss this when you enquire and a structure that works for both of you will be sorted before anything starts.