Charlie Snowball
Personal Branding Photoshoot for Charlie Snowball, a Psychotherapist and Meditation Teacher. Combining Corporate Headshots in Melbourne CBD with Holistic, Lifestyle Imagery in the Dandenong Ranges to encapsulate her whole brand identity.
Charlie is a Psychotherapist and Meditation Teacher preparing to take her practice online and her life on the road, as she prepares to van-life from Melbourne to Western Australia.
The brand imagery needed to carry both the grounded depth of her clinical work and the open-horizon energy of a new chapter. Charlie’s custom personal branding photoshoot, was stretched over two days and five different locations, leaving her with 6 months of content.
This photoshoot has given her the confidence to show up online and be excited to keep the posts consistent across all platforms.
THE PHOTOGRAPHIC EXPERIENCE
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THE PHOTOGRAPHIC EXPERIENCE ✦
Professional. Grounded. Unmistakably her.
The problemCharlie holds space for people doing deep, vulnerable work. Her imagery needed to communicate that — immediately, without her having to say a word. Clean, professional, trustworthy. The kind of photos that make someone land on your website and think: she knows what she's doing.
The sessionWe started in the city. Considered, grounded, professional — a focused session of headshots that translate directly to a website header or a LinkedIn profile that actually gets responses. Clinical in the best sense: clear, intentional, and still completely, unmistakably Charlie.
Connected. Holistic. Personable.
The storyCharlie isn't just a clinician. She's a woman on the edge of a big, beautiful life change — taking her practice online and heading to WA. The imagery needed to hold the new lifestyle: the open-road energy, the quiet confidence of someone who knows exactly where she's going.
The sessionA full day in the Dandenongs. Three locations, no rigid brief. We moved through formal gardens, wandered the main street of Sassafras, stopped for afternoon tea, and let the forest do what it does. Each setting drew out something different. All of it documented for her to use across socials and her website.
250 edited images. Every version of her — the Therapist, the Meditation Teacher, the woman with new beginnings on the horizon. Enough content to last the whole trip without having to think twice.
250
Edited images delivered
5
Locations across 2 sessions
6mo
Of content, ready to go
